Morgan A2 Media: January 2017

Q3 evaluation from Morganbullock

TA research (additional)

These are some additional TA sheets that we created for people in our TA. This was recorded after the MV had been created so we could ask people about what they thought to it. From this we found out that generally the response was positive as the questions we asked were about the synergy and the overall tone of the MV.

I felt we met the genre conventions very well. Most people believed the costumes and locations fully reflected the genre of indie pop.

Additionally, the TA believed the locations worked well with the lyrics. Throughout the production of this MV, TA feedback has been invaluable at helping me to make successful creative decisions. I first asked the TA focus group about these locations in the planning phase. The feedback at that time, enabled me to choose settings that would add to the narrative and reflect the lyrics.

I feel that we created good representations through the colours used throughout the MV. Originally we were going to use strong green colours for the ancillaries and colours throughout the video, however our TA thought that this showed too much jealousy so we decided to go with pink and purple colours to represent her innocents and good will. I feel the TA feedback was helpful as we successful created synergy between my ancillary products and my MV.

Overall we had positive feedback especially on the synergy that we created between the fonts and images on the MV and the ancillary products. Even though there were different answers for when we asked the audience if they could identify the genre of the MV they still got it right as the main genre of our song is Indie Pop, Some people identified the song as a ballad, which our song also is however, it is possible that we could have developed Charlie's costume further as Indie.

This was useful as this gives us some feedback on what we could have done differently which has been helpful for our evaluation of the MV.

For me the most useful site was Blogger as I used this to analyse my music videos such as Geri Halliwell's 'Raining Men' and Cheryl Cole's 'Parachute'. I analysed these for conventions and representations shown throughout the videos. However I also found YouTube very useful as I used this for my research, so I could gather research on what I need in my music video. I had problems with Poll Daddy as I posted some TA research on this but I did not receive any feedback from anybody. I also had problems with YouTube as some videos were restricted so I could not watch the official video. But upon reflection it was very successful as I could still analyse videos such as Taylor Swift's 'Shake it off' and Adele's 'Hello' for shot types and locations. Celtx was useful for when analyzing shot types of a MV, which I used when analyzing 'The One that got away' by Katy Perry as there was a wide range of shot types used in this. Slidely was fun to use as I used this to create a slideshow of locations that we would use for our our MV as well as putting a song with it.

Q4 part 2

Making of

These are some production stills of us on the filming days. I feel that my skills developed throughout the filming process as I came across problems and I overcame them to make sure I captured the best shots possible for each scene.

In this production still I wanted to capture Sophia walking from her house to show that she is leaving and walking away from Jason. Originally we tried panning and tracking Sophia with the camera as she walks away. However the problem with this we had was that the shot dragged out too much and we could not capture her leaving in time. We over came this by cutting from Sophia walking from the house, to her walking into camera to show that she is walking away.

This is a production still of us filming the abusive scene of the music video. We were very limited in space due to the room being quite small. We had the problem of finding the best camera angle to film the scene, so we tested a few different angles such as low angle and side shot, until we decided to capture a high angle shot of Sophia and Jason arguing. We felt that this showed power and represented the vulnerability of the scene.

In this production still we are filming the memory of when Sophia and Jason are cuddling in bed. This starts as a happy memory as they look happy in bed, however it dramatically changes when Jason starts to look at his phone instead of paying attention to her, so again technology draws them apart. We wanted to film this from a high angle as we wanted to capture them in bed together as well as some of the detail in the background behind them. We gathered this idea from the MV of 'The one that got away' by Katy Perry as we thought that this showed the love between them as well as clearly showing them in bed. We first had the problem of capturing them from a high angle as we were limited in space due to the size of the room and the position of the bed. We overcame this by balancing the camera at the end of the bed, while one of us stood on a chair behind it to angle it down towards the couple. We also pulled the tripod legs in as this was easier when steadily filming so the camera does not shake. We also had the problem with lighting as the light positions made the room either too light so it didn't look as if it was filmed at night, or too dark so you struggled to see the couple. We overcame this problem by shutting the curtains, having the fairy lights on and having someone stand on the table at the side of the room holding a lamp so we could get the right lighting from the right angle.

This is a shot of our make up artist doing Sophia's make up. We wanted to make her look as voyeuristic as possible as she was portraying a strong and vibrant girl who has been hurt. We had the problem of making bruises that look realistic on Sophia so people would believe clearly see that she has been abused ad that she has been harmed by Jason. Our make up artist had to blend some colours together to make the bruise colours look accurate and realistic, which I feel went very well. However we had the problem on the last day of filming where we had to re film a scene in the shower and we did not have our make up artist so we had to do the make up ourselves.

This is a production still of Amy taking a picture as an idea for our ancillaries. We liked this location as we liked how the tree behind them framed the couple on the bench, which implied that it was a natural relationship at a time. This was taken on the Normanby hall filming day as we had a lot of open space, which we thought that we could take advantage of.

This is possibly one of the main production still images, as this is an image that we used for our digipak front cover and our digipak advert. We liked the background scenery on this image as we thought it was quite natural, also we thought that Sophia's outfit would be perfect for this image as we could use the idea from Adele's 'Hello' MV, with the idea of the fur covering her face. This gives the implication of her being shy but due to the strong use of make up, it shows that she is quite powerful. We had the problem of finding somewhere that was empty, as we were filming in a public area that many people visit, as well as it being a nice day and in the holidays so there were more people there. We luckily managed to find a quiet place in the woods where we could take our still images.

Adobe

Evaluation

For this question I used a word document as I felt that this allowed me to write a lot more about the technology and add more in depth analysis without being restricted.

Amy Johnson's Slidely Gallery by Slidely Photo Gallery