Research - institutions

Apple music has over 117 million subscribers and is now owner of Beats 1 music which broadcasts to over 100 countries 24 hours a day. Apple music is a very new way of streaming music as it started in June 2015 and when it first came out they offered a free 3 month membership to all customers. However after the 3 months are up you have to pay  £9.99 a month to retain access to all the songs.

iTunes was released in January 2001 to work with the Iphone. Like Apple music iTunes works on an IOS software for the company Apple. For iTunes you pay 99p for a song which could be a cheaper way of listening to music as you only download the songs you like. However if you listen to music frequently then something like Apple might be better as you pay a certain amount per month to get lots of different songs. iTunes would be good for our song as it also sells the music video to songs as well, so this would work for our song.



Spotify was introduced in October 2008. Unlike iTunes and Apple music, Spotify is available on both IOS and Android devices. It also can stream videos for the song, which again would be good for our company. It is a very popular music app, as it has over 40 million subscribers and over 100 million users. It also streams over 30 million songs. Spotify offers 3 different services: Free music which has unlimited listening time but you need to have the internet. Spotify Premium where you pay £9.99 per month for unlimited listening time and you can listen to music offline. The Spotify Family package which is £14.99 per month and you can have up to 6 different accounts.

Youtube is a very popular way of listening to music as it is free. It was founded in February 2005 so it has been around for quite a while and is very popular with a modern day society. However you need the internet to access Youtube so some people cannot use it when they are out and about, but this might not be a problem for us as many people now have 3G on their phones, so they can get internet wherever they go. This would be extremely good for our music video as it shows the official video as well as the song so people can see our video.



Overall I feel that all of these institutions would be good for our music video as they all appeal to our specific target audience. For me the best one for our video is Spotify, as even though people have to pay for it, it still is used by many people. It also appeals to and can be used by people who have Android or IOS devices, which is unlike iTunes and Apple music as they are restricted to people with IOS devices.