Evaluation question 2

How effective is the combination of your main product and ancillary product?

 

Here we decided to use the digipak advert from Jessie J where she is looking into camera. However we also used her idea of having the same image from the front cover of the digipak, as the image for the main advert. We thought that this would create synergy between the two and be a good way of advertising the CD. We liked the idea of using the stars face to advertise the digipak as we used make up to make her look very appealing to the audience, as we adhered to the theory Winship 'The Gaze' as this image will hook the audience. The idea of having the stars name and the album name in the centre of the image was used in ours as we liked this about Jessie J's advert as it kept synergy with the digipak and the MV itself by keeping the same font style throughout. Upon reflection I wish that we had also used the idea of a different font style for the album name on the advert, as then it clearly shows the name of the advert and the stars name.

Additional Tour Poster

I loved by the idea of having an image above a black box for a poster, as originally we created the poster above the black box and wanted to use that. However we had to make the poster A4 so I did some research into some adverts and again I found this Jessie J one and I liked the idea of her image sat on top of the text. I used this idea to create a tour poster where the image is sat on top of the tour dates, with a black background behind them to make them clear to the audience. I created synergy between the digipak and the advert by keeping the white and purple colour scheme throughout. Also I used the idea of a black and white image to create cross media convergence with the MV.  Upon reflection I feel as though I could have also used the top image by itself for an advert and put it on an A3 piece of paper and keep it landscape.

Here is the opening shot to our Music Video. For this we kept the idea of the white font for the single and the purple font style and colour for the her name. We created the synergy between the advert and and the MV by using both colours for the stars name and the album name on the advert and digipak.



However we changed the colour slightly on the advert colour so it was darker as we captured this from a different shade of Sophia's dress as we thought that this represented her as being more mature and older.

This scene is one of Sophia's memories so we wanted to portray this by having it in black and white which is a representation of the past. We created synergy and Cross Media Convergence by using the colour scheme of black and white of the digipak and the tour poster. to the right are images from the inside cover of the digipak and we used the idea of petals to represent her as being pure and innocent. I also created this idea by keeping the image of her in colour while making the background black and white, so she is represented as being the hero and she has a dark past. Also we created synergy by keeping the same dress from the video because even though it isn't very clear she is wearing the same dress in the MV as she is in the digipak image. W tried to keep the dress in colour on the MV but the colour splashed and made parts orange so we decided not to use it. Upon reflection I wish that I used this image for for the tour poster as I feel that it is very appealing to a modern day audience with the natural background and the colour difference, as well as having lots of space around it to include features.

This image represents modern day with her walking out. We created synergy through her clothing, as she is wearing very modern day clothing throughout the present day scenes in the MV. However we decided to challenge Strauss's 'Binary Opposition' theory by having her in black clothing even though she is the hero of the video. We did this because we wanted to represent a modern day MV and more modern day audiences are starting to wear black clothes and leather jackets. 

 We also used the jacket as we liked the idea of using the fur, as we wanted to use it to cover part of her face but keep the eyes to show of her good looks and passion, as well as representing a shy side to her. We gathered this idea from a shot in Adele's 'Hello' MV as we thought that this represented mystery in the artist, as well as using eye make up to represent a powerful side to them like they are coming out of their shell.

The idea of having her eyes open on the front and her eyes closed on the inside cover came from a digipak by Matt Cardle. We liked this idea as we thought that it represented a side of vulnerability to Sophia like she has got something to hide but cannot let it out. We tried to represent this by having her skin tone seem a little darker and have more of a shadow under her eyes. When I look back I wish that I had added some more features on this page of the digipak.  

We created synergy again through the costumes used as the outfit she is in during this scene, she is also wearing in one of the digipak panes and my additional tour poster. I wanted to include as many outfits as I could in the advertising of the digipak as then this would create synergy with the MV. We used this outfit as it seemed to represent more of a middle class style of clothing and showed more of an innocent side to Sophia. We also wanted to show this as a happy memory as Jason is in a white shirt to represent that this is a good time for them. Upon reflection I wish that I used the pyjamas as an outfit for the advertisement as the shot of her in the mirror in my opinion is one of the strongest in the whole MV. Also this scene is shown in the additional tour poster, where it is used for one of the small images surrounding Sophia.

Finally we liked the idea of using the trees to create a natural representation and to represent her once being tall and strong and could easily be broken. We created synergy with the digipak through this by using the trees in the background of one of her panes to represent that she used to feel as though she was strong in the past and she has been broken. We also used the petals for the background of the back pane and the CD pane to represent nature and how she is now finally free from the relationship.