Research - institutions

Apple music has over 117 million subscribers and is now owner of Beats 1 music which broadcasts to over 100 countries 24 hours a day. Apple music is a very new way of streaming music as it started in June 2015 and when it first came out they offered a free 3 month membership to all customers. However after the 3 months are up you have to pay  £9.99 a month to retain access to all the songs.

iTunes was released in January 2001 to work with the Iphone. Like Apple music iTunes works on an IOS software for the company Apple. For iTunes you pay 99p for a song which could be a cheaper way of listening to music as you only download the songs you like. However if you listen to music frequently then something like Apple might be better as you pay a certain amount per month to get lots of different songs. iTunes would be good for our song as it also sells the music video to songs as well, so this would work for our song.



Spotify was introduced in October 2008. Unlike iTunes and Apple music, Spotify is available on both IOS and Android devices. It also can stream videos for the song, which again would be good for our company. It is a very popular music app, as it has over 40 million subscribers and over 100 million users. It also streams over 30 million songs. Spotify offers 3 different services: Free music which has unlimited listening time but you need to have the internet. Spotify Premium where you pay £9.99 per month for unlimited listening time and you can listen to music offline. The Spotify Family package which is £14.99 per month and you can have up to 6 different accounts.

Youtube is a very popular way of listening to music as it is free. It was founded in February 2005 so it has been around for quite a while and is very popular with a modern day society. However you need the internet to access Youtube so some people cannot use it when they are out and about, but this might not be a problem for us as many people now have 3G on their phones, so they can get internet wherever they go. This would be extremely good for our music video as it shows the official video as well as the song so people can see our video.



Overall I feel that all of these institutions would be good for our music video as they all appeal to our specific target audience. For me the best one for our video is Spotify, as even though people have to pay for it, it still is used by many people. It also appeals to and can be used by people who have Android or IOS devices, which is unlike iTunes and Apple music as they are restricted to people with IOS devices.

Digipak draft 2

Changing the dress colour

We thought that it would be a good idea to change the colour of her dress so this appears in colour. We thought we would do this as it would represent her as being strong and in love, but we did not know how to do this so we waited until Dave from Blueprint in so he could teach us.

We wanted to have this shot in black and white to represent that it is a memory of Sophia when her abuse started. When Dave showed us how to do this and we spent a while trying to change it. We finally turned the dress red but some splashes of orange came off and attached themselves to other parts of the shot so we decided to not use this idea and keep it all black and white.

Feedback on front cover

• Like the colour of the font, but not the style
• Really like the way her face fills the majority of the shot
• Good eye contact with camera
• Love the texture of the fur and the matching nail colour to the text
• How her hiding half of her face and looking into camera suggests she is maybe hiding something e.g the narrative of the video
• Do not like the font style but likes the chosen colour
• Like the colour of the text but not the font
• Love how sharply her eyes come across
• The font is neat and clear
• Shadow on text gives the cover layers
• Love the star image
• Maybe a little empty
• Love the colours
• I like the pose of the model
• Like the 3D effect on the text
• The colour used on the font is a little to dark making it slightly difficult to read
• Like the font as it eye catching
• Love the eye contact given from the model
• like the layered text
• Love the positioning of the text
• The purple colour looks really effective against the black and the green background
• Really like the colour scheme
• Love how the eyes and the fur apply to the rule of thirds
• Really like the eye glinting in her eye
• The word 'Sophia' is slightly diagonal
• Great star image portrayed through the image and eye contact
• Lovely colour scheme
• Maybe it is a little empty

Digipak draft1

Possible advert for digipak

I really like this advert as it looks very professional as it creates synergy with the music video with the black and white, as well as the purple colour. However I do understand that it is not the right shape for a poster so we will have to alter this.

Flickr feedback for digipak

We thought that we could break conventions with this shot, as her looking over the fence could represent that she is trapped, like how she is trapped in the relationship. Also it could show that she is peaking over the fence to see the world outside her relationship, and because she is just peaking suggests that she is scared. 

I have read through all the comments and have taken them into consideration. We will have to use Adobe to edit these images to change things such as the lighting etc. but we will have to use other shots of her looking into camera to stick to conventions. 

Inside cover idea

front cover draft 1

Inside pane idea 3

digipak pane idea

Back pane draft

Back cover draft 2

TA font research

We carried out some TA research to find out what font that our TA would prefer that we use for our company logo. We felt that these fonts were all relevant to our age range of our TA.

1) 1

2) 1

3) 3

4) 3

5) 1

6) 0

7) 1

8) 2

9) 6

10) 1

11) 0

12) 1

These are the results from our survey and number 9 got the mosts votes so we will use 9 for our company logo.

TA for music video

Target audience profile from AmysMediaslides

Picture for digipak 1

Group post TA research (Instagram)

We used Instagram to form a TA research on what logo to use for our company.

There were 6 participants in this survey, all of which were girls (which could have affected the results).

We have decided to use the logo which got the most votes since it looks neat and professional.

Rough cut 1 - music video

 We have just finished finished our first draft of our rough cut. We had a lot of problems such as the video was out of sync and we had some shots that did not work well without editing. It is still slightly out of time at some parts so we will sort this when we do our editing.

TA research for music consumption results (part 1)

We carried out some TA research on 20 different people inside our TA age range to find out how they consume music.

Question 1: How do you consume music video's?
Music channels= 7
Youtube= 17
Social Media= 3
Other (please state what)= 1(Spotify)

Question 2: Do you listen to a lot of music?
Yes= 20
No= 0

Question 3: How do you mostly listen to the music?
Soundcloud= 2
Youtube= 7
Playtube= 3
Spotify= 7
Apple Music= 1
Itunes= 2
Radio= 1
CD= 2

Question 4: Do you ever download music? If so where from.
No= 5
Itunes= 6
Itube= 3
Apple Music= 1
Spotify= 3
Amazon Prime= 1
Youtube Converter= 1

Question 5: Do you ever buy CD's?
Yes= 5
No= 11
Rarely= 4

TA music consumption research (part 2)

Q1: We found out that most of our TA consume their music from Youtube as it is easily accessible for them to use and stream music. This was no surprise to me as Youtube is a free site where a modern generation can find music to play.

Q2: This gave us the knowledge that all of our TA like listening to music which again does not really surprise me.

Q3: From this we found out that Youtube and Spotify were the two most used apps that people use to listen to music. I feel that Youtube is not very surprising as it can be accessed through a range of different devices and the people do not have to pay for it. But Spotify is a different type of music app as you have to pay for it but it gives you all the up to date songs and does not require internet to use, which some modern day people cannot access when they are out and about.

Q4: In this question we discovered that most people like to download music from Itunes as it is an app that is automatically installed into all IOS devices and most modern day people use an IOS device over an Android. However there were few people who do not download music as I feel that this is because they have apps such as Youtube, Spotify and Amazon music to listen too music that is always there on their phone so there is no need to download it.

Q5: This question highly shocked me as from this we found out that 11 out of 20 people we asked don't buy CD's and some rarely buy them, which means that most of them use their MP3's and phones to listen too music. This is not good for our music video as we are turning our song into a CD so we will have to find a way of distributing it to our TA.