Evaluation question 2

How effective is the combination of your main product and ancillary product?

 

Here we decided to use the digipak advert from Jessie J where she is looking into camera. However we also used her idea of having the same image from the front cover of the digipak, as the image for the main advert. We thought that this would create synergy between the two and be a good way of advertising the CD. We liked the idea of using the stars face to advertise the digipak as we used make up to make her look very appealing to the audience, as we adhered to the theory Winship 'The Gaze' as this image will hook the audience. The idea of having the stars name and the album name in the centre of the image was used in ours as we liked this about Jessie J's advert as it kept synergy with the digipak and the MV itself by keeping the same font style throughout. Upon reflection I wish that we had also used the idea of a different font style for the album name on the advert, as then it clearly shows the name of the advert and the stars name.

Additional Tour Poster

I loved by the idea of having an image above a black box for a poster, as originally we created the poster above the black box and wanted to use that. However we had to make the poster A4 so I did some research into some adverts and again I found this Jessie J one and I liked the idea of her image sat on top of the text. I used this idea to create a tour poster where the image is sat on top of the tour dates, with a black background behind them to make them clear to the audience. I created synergy between the digipak and the advert by keeping the white and purple colour scheme throughout. Also I used the idea of a black and white image to create cross media convergence with the MV.  Upon reflection I feel as though I could have also used the top image by itself for an advert and put it on an A3 piece of paper and keep it landscape.

Here is the opening shot to our Music Video. For this we kept the idea of the white font for the single and the purple font style and colour for the her name. We created the synergy between the advert and and the MV by using both colours for the stars name and the album name on the advert and digipak.



However we changed the colour slightly on the advert colour so it was darker as we captured this from a different shade of Sophia's dress as we thought that this represented her as being more mature and older.

This scene is one of Sophia's memories so we wanted to portray this by having it in black and white which is a representation of the past. We created synergy and Cross Media Convergence by using the colour scheme of black and white of the digipak and the tour poster. to the right are images from the inside cover of the digipak and we used the idea of petals to represent her as being pure and innocent. I also created this idea by keeping the image of her in colour while making the background black and white, so she is represented as being the hero and she has a dark past. Also we created synergy by keeping the same dress from the video because even though it isn't very clear she is wearing the same dress in the MV as she is in the digipak image. W tried to keep the dress in colour on the MV but the colour splashed and made parts orange so we decided not to use it. Upon reflection I wish that I used this image for for the tour poster as I feel that it is very appealing to a modern day audience with the natural background and the colour difference, as well as having lots of space around it to include features.

This image represents modern day with her walking out. We created synergy through her clothing, as she is wearing very modern day clothing throughout the present day scenes in the MV. However we decided to challenge Strauss's 'Binary Opposition' theory by having her in black clothing even though she is the hero of the video. We did this because we wanted to represent a modern day MV and more modern day audiences are starting to wear black clothes and leather jackets. 

 We also used the jacket as we liked the idea of using the fur, as we wanted to use it to cover part of her face but keep the eyes to show of her good looks and passion, as well as representing a shy side to her. We gathered this idea from a shot in Adele's 'Hello' MV as we thought that this represented mystery in the artist, as well as using eye make up to represent a powerful side to them like they are coming out of their shell.

The idea of having her eyes open on the front and her eyes closed on the inside cover came from a digipak by Matt Cardle. We liked this idea as we thought that it represented a side of vulnerability to Sophia like she has got something to hide but cannot let it out. We tried to represent this by having her skin tone seem a little darker and have more of a shadow under her eyes. When I look back I wish that I had added some more features on this page of the digipak.  

We created synergy again through the costumes used as the outfit she is in during this scene, she is also wearing in one of the digipak panes and my additional tour poster. I wanted to include as many outfits as I could in the advertising of the digipak as then this would create synergy with the MV. We used this outfit as it seemed to represent more of a middle class style of clothing and showed more of an innocent side to Sophia. We also wanted to show this as a happy memory as Jason is in a white shirt to represent that this is a good time for them. Upon reflection I wish that I used the pyjamas as an outfit for the advertisement as the shot of her in the mirror in my opinion is one of the strongest in the whole MV. Also this scene is shown in the additional tour poster, where it is used for one of the small images surrounding Sophia.

Finally we liked the idea of using the trees to create a natural representation and to represent her once being tall and strong and could easily be broken. We created synergy with the digipak through this by using the trees in the background of one of her panes to represent that she used to feel as though she was strong in the past and she has been broken. We also used the petals for the background of the back pane and the CD pane to represent nature and how she is now finally free from the relationship.

  

Evaluation Question 3

Q3 evaluation from Morganbullock

TA research (additional)

These are some additional TA sheets that we created for people in our TA. This was recorded after the MV had been created so we could ask people about what they thought to it. From this we found out that generally the response was positive as the questions we asked were about the synergy and the overall tone of the MV. 

I felt we met the genre conventions very well. Most people believed the costumes and locations fully reflected the genre of indie pop.

Additionally, the TA believed the  locations worked well with the lyrics. Throughout the production of this MV, TA feedback has been invaluable at helping me to make successful creative decisions. I first asked the TA focus group about these locations in the planning phase. The feedback at that time, enabled me to choose settings that would add to the narrative and reflect the lyrics. 

 I feel that we created good representations through the colours used throughout the MV. Originally we were going to use strong green colours for the ancillaries and colours throughout the video, however our TA thought that this showed too much jealousy so we decided to go with pink and purple colours to represent her innocents and good will. I feel the TA feedback was helpful as we successful created synergy                                                                                           between my ancillary products and my MV.

Overall we had positive feedback especially on the synergy that we created between the fonts and images on the MV and the ancillary products. Even though there were different answers for when we asked the audience if they could identify the genre of the MV they still got it right as the main genre of our song is Indie Pop, Some people identified the song as a ballad, which our song also is however, it is possible that we could have developed Charlie's costume further as Indie. 

This was useful as this gives us some feedback on what we could have done differently which has been helpful for our evaluation of the MV.    

Evaluation Q4 - Research and Planning, construction and evaluation

For me the most useful site was Blogger as I used this to analyse my music videos such as Geri Halliwell's 'Raining Men' and Cheryl Cole's 'Parachute'. I analysed these for conventions and representations shown throughout the videos. However I also found YouTube very useful as I used this for my research, so I could gather research on what I need in my music video. I had problems with Poll Daddy as I posted some TA research on this but I did not receive any feedback from anybody. I also had problems with YouTube as some videos were restricted so I could not watch the official video. But upon reflection it was very successful as I could still analyse videos such as Taylor Swift's 'Shake it off' and Adele's 'Hello' for shot types and locations. Celtx was useful for when analyzing shot types of a MV, which I used when analyzing 'The One that got away' by Katy Perry as there was a wide range of shot types used in this. Slidely was fun to use as I used this to create a slideshow of locations that we would use for our our MV as well as putting a song with it.

Q4 part 2

Making of

These are some production stills of us on the filming days. I feel that my skills developed throughout the filming process as I came across problems and I overcame them to make sure I captured the best shots possible for each scene. 

In this production still I wanted to capture Sophia walking from her house to show that she is leaving and walking away from Jason. Originally we tried panning and tracking Sophia with the camera as she walks away. However the problem with this we had was that the shot dragged out too much and we could not capture her leaving in time. We over came this by cutting from Sophia walking from the house, to her walking into camera to show that she is walking away. 

This is a production still of us filming the abusive scene of the music video. We were very limited in space due to the room being quite small. We had the problem of finding the best camera angle to film the scene, so we tested a few different angles such as low angle and side shot, until we decided to capture a high angle shot of Sophia and Jason arguing. We felt that this showed power and represented the vulnerability of the scene.

In this production still we are filming the memory of when Sophia and Jason are cuddling in bed. This starts as a happy memory as they look happy in bed, however it dramatically changes when Jason starts to look at his phone instead of paying attention to her, so again technology draws them apart. We wanted to film this from a high angle as we wanted to capture them in bed together as well as some of the detail in the background behind them. We gathered this idea from the MV of 'The one that got away' by Katy Perry as we thought that this showed the love between them as well as clearly showing them in bed. We first had the problem of capturing them from a high angle as we were limited in space due to the size of the room and the position of the bed. We overcame this by balancing the camera at the end of the bed, while one of us stood on a chair behind it to angle it down towards the couple. We also pulled the tripod legs in as this was easier when steadily filming so the camera does not shake. We also had the problem with lighting as the light positions made the room either too light so it didn't look as if it was filmed at night, or too dark so you struggled to see the couple. We overcame this problem by shutting the curtains, having the fairy lights on and having someone stand on the table at the side of the room holding a lamp so we could get the right lighting from the right angle.


This is a shot of our make up artist doing Sophia's make up. We wanted to make her look as voyeuristic as possible as she was portraying a strong and vibrant girl who has been hurt. We had the problem of making bruises that look realistic on Sophia so people would believe clearly see that she has been abused ad that she has been harmed by Jason. Our make up artist had to blend some colours together to make the bruise colours look accurate and realistic, which I feel went very well. However we had the problem on the last day of filming where we had to re film a scene in the shower and we did not have our make up artist so we had to do the make up ourselves.  

This is a production still of Amy taking a picture as an idea for our ancillaries. We liked this location as we liked how the tree behind them framed the couple on the bench, which implied that it was a natural relationship at a time. This was taken on the Normanby hall filming day as we had a lot of open space, which we thought that we could take advantage of.

This is possibly one of the main production still images, as this is an image that we used for our digipak front cover and our digipak advert. We liked the background scenery on this image as we thought it was quite natural, also we thought that Sophia's outfit would be perfect for this image as we could use the idea from Adele's 'Hello' MV, with the idea of the fur covering her face. This gives the implication of her being shy but due to the strong use of make up, it shows that she is quite powerful. We had the problem of finding somewhere that was empty, as we were filming in a public area that many people visit, as well as it being a nice day and in the holidays so there were more people there. We luckily managed to find a quiet place in the woods where we could take our still images.

Adobe

Evaluation

For this question I used a word document as I felt that this allowed me to write a lot more about the technology and add more in depth analysis without being restricted.

Amy Johnson's Slidely Gallery by Slidely Photo Gallery

Final Music Video

Due to the first scene of her being in the shower, the content is restricted and we cannot view the video on Youtube. Therefor we use our hard-drive to watch the video as that is where it is saved.

Final Digipak

Final advert for digipak

Additional Tour Poster

I created an additional poster with all the tour dates on, as I wanted my ancillary to have the full package, as well as my TA to know when her tour dates were. 

Digipak draft 4

Planning: draft of advert

This was originally going to be our final advert for our digipak as I had researched a tour advert by Olly Murs who had used the digipak front cover at the bottom. However we dont think that it works with the poster and because the overall image is the same as the one on the digipak so this creates synergy with the digipak itself. 

Planning: Ancillary + Digipak drafts