Goodwin (group post)*(Research)

Andrew Goodwin had a theory that there are many different types of music video, the main three being performance, narrative and concept. Other styles include animation and combined styles. His theory said that all music videos fit into one of these styles.

A performance music video is where the video shows the artist or band performing their music to an audience, as if they were at a concert. This can be sourced from an actual concert. An artist may use this type of music video as it is the cheapest and easiest to produce, with no money being spent on multiple locations or costumes, or even actors/dancers. An example of this is Bon Jovi's 'You Give Love', where the video is taken at a gig, and singing is then occasionally directed into camera which helps keep the audiences attention.



A narrative music video is where a story is created that weaves around the lyrics of the song. These are more expensive due to having to pay for costumes, props and set. Typically there are also a number of actors involved, and occasionally the artists themselves are featured in the video. An example of this is The All American Rejects's 'Gives You Hell', where the video is centered around the members of the band arguing with their neighbour due to the two houses having people with different personalities.



A concept music video is created to show an idea or a concept that is quite often obscure and not true to real life, rather being relatable to real life. Due these videos being slightly odd in a sense, it interests the audience and draws them in. An example of this is Fall Out Boy's 'Sugar, We're Going Down'. In the video, the boy it s centered around is presented as different from the use of antlers, which he is shown to be resentful of as people treat him badly because of them. No-one actually has antlers which shows that this is concept instead of narrative as it is addressing an issue instead of just portraying a story.
I feel that this video uses more of a natural performance based video as a lot of the shots use nature, which makes the music video quite colourful and vibrant. I feel that this is created through the costume that they are wearing as it is quite basic and casual, however it could be a representation of the band themselves.

How this influenced my ideas and planning

• I like the idea of just the top of the persons head coming in at the beginning
• I like the use of comedy created through the video 
• I like the idea of the first person framed shot where it looks like someone is looking through a scope