Research - Sara Bareilles (group post)

This is the homepage for Sara Bareilles. There are numerous different tabs to be opened from the homepage of her webpage such as: tours, news, music, video, store, sign up, social and share. Also there is six different pages that rotate advertising different articles and information about Sara. On the home page there is an image of the artist to make it automatically appealing to the audience as she has been airbrushed to look attractive to the viewer and her outfit works in cohesion with the album title.

 Also on the homepage of the website it advertises the release of Sara's book. She is releasing a song that explains the journey of her creating music and writing her own music. This expresses where her inspiration come from for her songs and it gives you a short description to advertise her book, which also creates synergy because, as you can see, they used the same image and background from her book and used it on the website.

Another feature of the homepage is that it advertises the musical 'Waitress' this is a musical where the score for the musical was produced by Sara Bareilles. This is a great advertisement to put on Sara's webpage due to advertising the musical but also intriguing people who like Sara to go watch it due to being music by her which features on the musicals poster. This creates Cross Media Convergence as the same image is used from the show and the show is being advertised on the website.

This is Sara Bareilles image. She is 36 years old. This is an older music artist in today's society. Considering she is older the the average pop star she dress very modern and in 'trendy' clothing. Sara  in 2007 released her song 'Love Song' which featured on her album Little Voice which sold 3 million copies and was nominated for two Grammy awards for Sara. In 2004 was when Sara released her first single which was 'Gravity'. During Sara's musical career she has been nominated for numerous awards, shown in the table below.

From the table it is very clear that Sara has been nominated but been unsuccessful in receiving any of them. But her latest three nominations are yet to be released to whether she has won or not. Her latest three nominations are for her musical soundtrack 'Waitress' which is a new broadway musical with the score and lyrics created by Sara.

Here is the tour page of Sara's official website. There is a large amount of synergy between this and the homepage due to sharing the same house style. The whole page looks identical to the homepage but this page only has the one image of Sara whereas the homepage has a rotation of different things on a timer. Sara is not currently on tour and does not have any plans regarding a tour which is stated on this page.

At the top of the website there is all the keywords that lead you to other parts of the website. Apart from when you select the 'Social' button. After selecting the social button the social media icons appear at the left hand side, this are all shortcuts directly to Sara's social media pages. This is making it easy for fans to find her on social media and places like iTunes and Youtube.

Sara has recently released a biography "Sounds like me my life (so far) in song" which is shown above. In Sara's book it goes through her journey as a music artist and all of her previous albums. Having a biography is a great way of informing fans and others of the work she has done and about all of her albums.

Above is all of Sara's albums that she has released. It is clear from the amount of albums that she has released that she is a successful music artist. Eric Rosse is Sara's music producer as he is the co-president of EMBR music aswell as being a composer and producer.

How this has influenced my planning

• I understand that I have to create synergy and cross media convergence through my star
• I need advertisement techniques such as books and posters
• I could create a social media page for the artist