This opening zoom in shot is of a prison cell and there are bodies on the floor which suggests that the music video is quite dark and as there is not much colour or light in this video also suggests tat it is a dark video as all you can see is inside the cell to clearly show the audience what is inside. It starts with a longshot then as I said before turns into a zoom in shot before cutting to another sequence of the music video.
Ellie Goulding: Still Falling For You
The opening shot of this one uses the projector behind her to make her body look just like a dark figure and make her stand out centre frame. A medium longshot is used for this to capture her upper body so you can see that it is her stood there. We would not be able to do this as advanced technology is used to create this that will be expensive and hard to come by .
Taylor Swift:- Blank Space
The establishing shot for this video is like the opening to a movie which is very popular with a modern day audience as it is quite similar to the James Bond movies hence the use of the old fashion car. You can also tell that it is like an opening sequence to a movie as there is a use of text to display the director like an opening sequence to a film.
Carly Rae Jepsen- I Really Like You
This establishing shot is different to the others it it opens with close up of the models face, which follows the theory of Winship 'the gaze' as she is looking straight into camera to show off her beauty and her strong use of make up. This has been edited to make her look spotless so it will immediately will engage the viewer.
For our music video we are planning on using a similar intro to Taylor Swifts 'Blank Space' video as we are planning on having our models acting out an argument to build up to the music video so the audience have an understanding of what the video is about.
How this has influenced my ideas and planning
- I like the use of an oping sequence to a film as it can relate to a modern day audience
- I like the use of the pull focus on an object instead of a person
- I like the use of an empty room to build up tension
A good secure Level 3 post - can you add a list at the bottom or a comment on how this has influenced your planning? After completing this research - what ideas do you have for your own establishing/ opening shot?
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