The video starts with a close up shot where Sara looks like she is readjusting the camera, which could suggest that the video will be quite natural. It could also suggest that she has nobody operating the camera as it does not follow her or move as she walks backwards. This creates direct address with the audience as she knows that the camera is there and she starts off the video by looking into it.
This longshot of the mall could be again to give the audience the idea of how natural the music video is as it looks like a normal everyday photo of people in a mall. I feel that she is giving off the message that people should be themselves no matter where they are and don't let anybody else change who they are.
This is one of my favorite shots in the video as a group longshot is used to capture the group dancing in sync to the music like they are all coming together to express themselves. I feel that this shot would be useful in helping me create my music video as we are looking to use synchronized dancing in ours.
This medium longshot shows the emotion and passion that she is feeling from the song and I feel that the trees in the background are used to frame her and tell the audience that she is the star of the music video. Also I think that the bright and vibrant colours from the trees represent the light hearted mood of the video.
This medium close up creates direct address with the audience as she is pointing and looking at the camera. I feel that the reason behind this is to connect with the audience and tell them that they need to be 'brave' and express themselves and don't hold back.
I chose this medium close up as I noticed that her shirt had changed from a black shirt with white dots, to a white shirt with black dots. However her trousers have stayed the same. This stays the same until the camera cuts back to her stood between the trees where her shirt is black again. I feel that this works in cohesion with the lyrics when she says "One of these days you could let the light in" which could be why she has changed her shirt from black to white which could suggest that she wants to be let in.
In this group shot there is a pull focus on the star to make her stand out from the rest of the people behind her, as they are slightly blurred. They use a tracking back shot used when she is walking towards the camera while singing into it which creates direct address with the audience as she is also looking directly at the camera.
How this affected my ideas and planning
- I like the idea of the group synchronized dancing
- I like the idea of her clothes changing to work in cohesion with the lyrics
- I like the use of a natural video
Rework this - avoid 'you can see' and also reword the final paragraph. It is tracking back and there is a focus pull on the star. Target- develop media terminology.
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